It takes a lot to ensure you are always at the cusp of the next opportunity to transform your business.
Our approach injects digital native talent who have lived through the rise and rise of technological and consumer behavioural changes to ensure your business responds with rigour.
We are a team of seasoned media and marketing subject matter experts who are passionate about helping our clients take quick advantage and plan for what’s next. We are passionate about the social and societal impact we have through marketing communications. We take compliance and brand risk mitigation personally, and while we raise the floor on safety, we also seek to raise the ceiling on progressive change. We hire passionate people, who effect positive growth for our clients through ethical practice. To find out more or if you wish to join us we’re hiring!
Our leadership teams passion for diversity, inclusion, sustainability, equality and ethical practice through responsible marketing is what sets us apart.
About us
Meet the founder
Hannah Mirza - Chief Executive Officer
With 20+ year’s experience in media and digital marketing including agency, publisher and client-side roles, Hannah set up the Responsible Marketing Agency to break the barrier of so few female founders and entrepreneurs in our industry. Previously she held global leadership roles for Isobar, Mindshare and Mediacom and has had the opportunity to work across a huge FTSE 100 client portfolio. She has led pro bono work for UN Women and plays a leadership role as Vice President for the Bloom Network. Her subject matter expertise spans search, commerce, social, mobile, programmatic, digital transformation, media & connections planning. Priding herself as a problem solver she loves to help clients thrive in unchartered, complex, and ambitious opportunities for business growth.
Meet the team
Liam Brennan - Managing Director
Liam is Managing Director at The Responsible Marketing Agency, with 18 years’ experience in media and marketing, and has been privileged to work with market-leading and disruptor brands such as Diageo, Mars, The Coca-Cola Company, Adidas, Sky, Red Bull, ASOS and Airbnb. Previously, Liam held senior agency positions at WPP’s MediaCom, Publicis’s Starcom and Dentsu’s Carat, where he specialised in driving client transformation initiatives and developing new agency capabilities that would help their clients succeed in a digital world. Liam is passionate about the future health of our industry, and regularly contributes to leading industry and research publications, as well as lecturing at some of the UK’s top educational institutions. In his spare time, Liam enjoys long pram walks with his daughter around North London’s many green spaces, optimising his record collection and watching any sport with an oval ball.
Victoria Brooks - Global Strategy Director
Victoria is Global Strategy Director at the Responsible Marketing Agency, bringing 20+ years’ experience leading communications strategy teams working with Unilever, Sony Europe, Citibank, and more, with a focus on sustainability and diversity, equity and inclusion. Previously, she was at Ogilvy, Fallon, BBH, and Naked Communications, and also held key leadership roles at women’s network Bloom UK as Vice President and Founding Director. Victoria is a passionate advocate for weaving equity, purpose and sustainability into any brand strategy, which led to her being awarded a place on the IPA’s inaugural iList and named a Pitch100 Superwoman. Currently, Victoria leads the strategy for Diageo’s Progressive Media programme globally.
Alice Brady - Chief Strategy Officer
Alice is Chief Strategy Officer at the Responsible Marketing Agency. Having spent the majority of her career in large media agencies as a strategist working for household name brands such as Marks & Spencer, Unilever and ITV, she creates actionable and integrated communications strategies which instigate and embed ESG thinking. Earlier in her career, Alice was responsible for Grow@Mindshare, through which she supported highly ambitious adolescent brands, such as Depop, Graze and Elvie in realising their next stages of growth. Having worked on a freelance basis for a number of years, she has broad experience including growing an incredible small business, transforming the funeral sector and consulting on the formation of a strategy function. Her greatest ambition is to integrate ESB into the everyday thinking of clients and the industry.
Aina Fuller - Global Sustainability Director
Aina is Sustainability Director at the Responsible Marketing Agency. She has a storied career across Marketing, Media and Production, leading global brands such as Corona Beer, Budweiser, and Bud Light, where she gave away beer to the entire country of Wales during the Euros in three days. Aina first got hooked on sustainability as an associate TV producer in New York, working on the show Big Ideas for a Small Planet. More recently, Aina has worked on sustainable leadership projects across ocean conservation, food waste, and leading the creation of an industry standard for Sustainability in Media and Advertising - helping companies translate their sustainability goals into daily business practice, balancing practicality and progress in light of our great common mission to reach Net Zero
Our Mission
Our mission as a business is to empower our clients (brands, publishers and industry trade bodies) to become responsible marketers. We do this through purpose-driven programs, which inspire and protect customer interests (people/ planet), while simultaneously driving business growth (performance/profits). The outcome of these programmes will serve to reduce negative impacts on both people and planet and enable responsible business practices in marketing.
Our Values
INCLUSIVE - In our experience and outlook. Acting as trusted partners, we are humble, honest and open & our integrity keeps us accountable.
PASSIONATE - About making media and marketing fit for progress. Balancing people, planet, and profits.
ENTERPRISING - People who foster ingenuity & innovation. We work in partnership with our clients to advance positive business outcomes.
PROUD - Of the work we do & how we do it. How we collaborate, rely on, and learn from, each other to improve.