News & Views
Our latest news, views and speaking appearances
How to get ready for the EU’s greenwashing clampdown
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
Why 2024 is the year of Sustainable Supply Path Optimisation
Liam Brennan, Managing Director, Responsible Marketing Agency speaks on why 2024 is the year of Sustainable Supply Path Optimisation
Look beyond the media supply chain for a sustainable future
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
Redefining marketing effectiveness for responsible marketers
Alice Brady, Chief Strategy Officer, Responsible Marketing Agency speaks on redefining marketing effectiveness for responsible marketers
Sustainability doom-mongering leads to paralysis: let’s change the narrative
In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
How should media move faster on sustainability?
Anne Coghlan, the chief operating officer and co-founder of carbon emissions data specialist Scope3, and Hannah Mirza, the founder of The Responsible Marketing Agency, join host Ella Sagar to unpack the state of sustainability efforts, media’s immediate climate goals, and the ethics of advertising for fossil fuel companies.
Q&A: Hannah Mizra of the Responsible Marketing Agency (part two)
Hannah Mirza, founder of the Responsible Marketing Agency, discusses the actions digital media companies can take to make the media planning and buying process more sustainable…
Q&A: Can brands and digital media publishers take measurable action towards sustainability?
Hannah Mirza, recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance). Here, she guides us through the industry’s first dedicated action guide towards sustainability goals…
Where are we going wrong with retail media?
Liam Brennan, Managing Director at The Responsible Marketing Agency speaks on retail media at MAD//Fest London 2023
Media Investment Activism: Doing No Harm Is Not Enough - We Need To Be A Force For Good
Hannah Mirza, Founder of the Responsible Marketing Agency, spoke in a panel on Media Investment Activism at MAD//Fest London 2023
Mirza appoints execs for start-up Responsible Marketing Agency
The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
Now is the time for media and marketing to take measurable action on ESG – but how?
As the Responsible Marketing Agency launches in response to a growing need for sustainability and social guidance in advertising, we speak to founder Hannah Mirza about the steps marketers can take to kick-start their journey
Is virtue helping or harming your bottom line?
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well?
The Responsible Marketing Agency Launches to Drive Sustainable and Positive Impact
The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services
Hannah Mirza speaks to The Women In Programmatic Network
Our founder, Hannah Mirza, speaks to The Women In Programmatic Network in Cannes and gives insight into the next big thing in advertising.
The Meaningful Media Podcast: Why Responsible Advertising Matters
Connecting the festival’s theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” The Meaningful Media Podcast brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, to discuss what responsible advertising is and why it matters now more than ever.
MAD//Fest – Julia Linehan meets... Hannah Mirza, Founder, Responsible Marketing Agency
Hannah Mirza, Founder of the Responsible Marketing Agency, spoke with Julia Linehan at the Female Leader’s Bar at MAD//Fest London 2023.
Media Investment Activism: Doing No Harm Is Not Enough - We Need To Be A Force For Good
Whilst safety is important, we should place the same value on identifying content that isn’t just brand-safe but actually reflects the inclusive and diverse narratives and people of our vibrant society, argues Hannah Mirza, founder of The Responsible Marketing Agency.
Is decarbonised media a reality or a pipe dream?
RMA and other experts explore how organisations can incorporate sustainability into their advertising strategies to improve their bottom lines and change society for the better