Cookie Policy
Last updated: August 2026
This Cookie Policy explains how Responsible Marketing Ltd (trading as “Responsible Marketing Advisory”) (“we”, “us”, and “our”) uses cookies and similar technologies to recognise you when you visit our website at responsiblem.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Where personal data is processed, you can find out more information about our data privacy practices in our Privacy Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Responsible Marketing Advisory) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for social media, analytics, and other purposes. This is described in more detail below.
The types of cookies we use
The specific types of first-party and third-party cookies served through our Website and the purposes they perform are described in the list below:
Necessary cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, and for security.
| Cookie Name | Domain | Purpose | Duration | Provider |
|---|---|---|---|---|
crumb | www.responsiblem.com | Security | Session | First party |
Analytics cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you. Under UK and some other countries’ laws, where cookies are set just to collect statistical information about visitors to our service, with a view to improving it, these do not require consent and can be set on an “opt-out” basis. You can opt out at any time via the “Cookie Preferences” centre.
| Cookie Name / Storage key | Domain | Purpose | Duration | Provider |
|---|---|---|---|---|
_ga | www.responsiblem.com | First-party, analytics – distinguishes one visitor from another, so we can tell new visitors from returning ones | 13 months | Google LLC |
_ga_[ID] | www.responsiblem.com | First-party, analytics – keeps track of a single visit, so pages viewed in one session are grouped together | 13 months | Google LLC |
_gid | www.responsiblem.com | First-party, analytics – same purpose as _ga | 24 hours | Google LLC |
_gat | www.responsiblem.com | First-party, technical – limits how often data is sent to Google. Stores no visitor information | 1 minute | Google LLC |
Advertising cookies
These cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
None currently used.
Social media cookies
These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes.
LinkedIn Insight Tag: Creates cookies and a first-party pseudonymous identifier called a LinkedIn Ads ID, allowing us to track conversions, retarget website visitors, and view Audience Insights on LinkedIn member accounts that visit our website. LinkedIn enables third party sites to include some of its services such as Insight Tag, post embeds, Apply with LinkedIn and Sign In with LinkedIn. These services use a subset of cookies listed in the following table.
| Cookie Name | Domain | Purpose | Duration | Provider |
|---|---|---|---|---|
bcookie | .linkedin.com | Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and diagnostic purposes | 1 year | |
bscookie | .www.linkedin.com | Used for remembering that a logged in user is verified by two factor authentication and has previously logged in | 1 year | |
JSESSIONID | .www.linkedin.com | Used for Cross Site Request Forgery (CSRF) protection and URL signature validation | Session | |
lang | .linkedin.com | Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings | Session | |
lidc | .linkedin.com | To facilitate data center selection | 24 hours | |
sdsc | .linkedin.com | Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission | Session | |
li_gc | .linkedin.com | Used to store consent of guests regarding the use of cookies for non-essential purposes | 6 months | |
li_mc | .linkedin.com | Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side | 6 months | |
UID | scorecardresearch.com | Cookie used for market and user research | 720 days | Scorecard research |
UserMatchHistory | linkedin.com | LinkedIn Ads ID syncing | 30 days | |
AnalyticsSyncHistory | .linkedin.com | Used to store information about the time a sync took place with the lms_analytics cookie | 30 days | |
lms_ads | .linkedin.com | Used to identify LinkedIn Members off LinkedIn for advertising | 30 days | |
lms_analytics | .linkedin.com | Used to identify LinkedIn Members off LinkedIn for analytics | 30 days | |
li_fat_id | Various, first-party domain | Member indirect identifier for Members for conversion tracking, retargeting, analytics | 30 days | |
li_sugr | .linkedin.com | Used to make a probabilistic match of a user's identity | 90 days | |
_guid | linkedin.com | Used to identify a LinkedIn Member for advertising through Google Ads | 90 days | |
BizographicsOptOut | .linkedin.com | Used to determine opt-out status for non-members | 10 years | |
li_giant | Various, first-party domain | Indirect identifier for groups of LinkedIn Members used for conversion tracking | 7 days | |
oribi_cookie_test | Various, first-party domain | To determine if tracking can be enabled on current domain | Session | Oribi |
oribili_user_guid | Various, first-party domain | Used to count unique visitors to a website | 1 year | Oribi |
ln_or | Various, first-party domain | Used to determine if Oribi analytics can be carried out on a specific domain | 1 day | Oribi |
ar_debug | Various, first-party domain | Supports Google attribution reporting API integration to mitigate signal loss | Session |
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences at any time through the following methods:
Cookie Consent Manager: The most effective way to manage your preferences is through the cookie consent banner that appeared when you first visited our Website. You can access these settings again through a “Cookie Preferences” link in the footer of our website.
Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted. As the way to refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.
Industry Opt-Out Tools: Many advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, we recommend visiting the Digital Advertising Alliance’s (DAA) opt-out portal or the European Interactive Digital Advertising Alliance’s (EDAA) opt-out portal.
Third-Party Provider Opt-Outs: For some of the specific third-party cookies we use, you can find more information and exercise your choices by visiting their respective policy pages. For example, to opt out of being tracked by Google Analytics across all websites, you can visit the Google Analytics Opt-out Browser Add-on.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@responsiblem.com.