Cookie Policy

Last updated: 9 June 2025

This Cookie Policy explains how Responsible Marketing Advisory ("we", "us", and "our") uses cookies and similar technologies to recognise you when you visit our website at responsiblem.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

You can find out more information about our data privacy practices in our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Responsible Marketing Advisory) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

The types of cookies we use

The specific types of first-party and third-party cookies served through our Website and the purposes they perform are described in the list below:

  • Essential Cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

    • Cloudflare: Used by the content network, Cloudflare, to identify trusted web traffic. Duration: 1 year

    • Our Website: To store a simple message when a form is submitted that can be displayed on a different page. For example, a success message after you have completed a contact form. Duration: Web session

  • Analytics and Customisation Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.

  • Marketing Cookies: These cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

    • Facebook: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Duration: 3 months

    • Facebook: Used by Facebook to deliver, measure and improve the relevancy of ads. Duration: 3 months

    • DoubleClick: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Duration: 1 year

  • Social Media Cookies: These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes.

    • LinkedIn: Used to track the use of embedded services. Duration: 1 year

    • LinkedIn: Browser identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. Duration: 2 years

    • LinkedIn: Secure browser identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform. Duration: 2 years

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences at any time through the following methods:

  1. Cookie Consent Manager: The most effective way to manage your preferences is through the cookie consent banner that appeared when you first visited our Website. You can usually access these settings again through a "Cookie Settings" or "Privacy Preferences" link in the footer of our website.

  2. Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

  3. Industry Opt-Out Tools: Many advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, we recommend visiting the Digital Advertising Alliance's (DAA) opt-out portal or the European Interactive Digital Advertising Alliance's (EDAA) opt-out portal.

  4. Third-Party Provider Opt-Outs: For some of the specific third-party cookies we use, you can find more information and exercise your choices by visiting their respective policy pages, which are linked in the table below. For example, to opt out of being tracked by Google Analytics across all websites, you can visit the Google Analytics Opt-out Browser Add-on.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at contact@responsiblem.com.