Welcome to the Responsible Marketing Academy

Build greater trust in your brand through transparency, accountability, and responsible marketing practices. The Responsible Marketing Academy helps you unlock the potential of your marketing team through expertly designed workshops in brand safety, accessibility, sustainability, responsible AI use, and inclusive marketing. Our programmes equip teams with comprehensive training that strengthen your marketing to build lasting trust with audiences.

Our Modules:

Brand Safety & Media Supply Chain Transparency: Learn the essentials of brand safety and how to ensure transparency in your media supply chain. Understand modern media trading practices to optimise your marketing efforts.

Accessibility: Learn how to make your marketing accessible to all. This programme covers creative and media adaptations that can help you reach new audiences and ensure your marketing is inclusive.

Sustainable Marketing Supply Chains: Explore ways to create sustainable marketing supply chains. Learn how to optimise your marketing processes to reduce carbon emissions and promote sustainability.

Sustainability in Your Marketing Strategy: Understand how to incorporate sustainability into your marketing campaigns. This module provides insights into how to influence consumer behaviour towards sustainability positively.

Using AI Responsibly for Marketing: Discover how to leverage AI responsibly across your marketing operations for better efficiency and effectiveness.

Inclusive Marketing: Discover the importance of inclusivity in marketing. This module covers best practices for inclusive marketing both in front of and behind the camera, as well as strategies for inclusive media distribution.