News & Views

Our latest news, views and speaking appearances

Cannes 2025: The Responsible Edit
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Cannes 2025: The Responsible Edit

We scoured the longlists, shortlists, and winners at Cannes Lions to curate a selection of the best works in our industry that are achieving excellence in creativity and Responsible Marketing simultaneously.

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6 steps to good social media governance
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6 steps to good social media governance

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

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The Responsible Holidays Edit 2024
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The Responsible Holidays Edit 2024

Our 'Responsible Holidays Edit' showcases some of the best seasonal campaigns picked out from the team at Responsible Marketing Advisory that go beyond traditional narratives, demonstrating how commercial creativity can drive meaningful social change.​

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RMA win Global Changemaker Award!
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RMA win Global Changemaker Award!

Yesterday we attended the 2024 Mediaspace Global Changemakers’ Awards and picked up a gold medal for our work on Sustainability & Effectiveness!

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The Responsible Marketer’s Guide to: The EmpCo and Green Claims Directives
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The Responsible Marketer’s Guide to: The EmpCo and Green Claims Directives

The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to inform advertisers who trade in the EU and beyond which actions and steps to consider, to get ahead in the run-up to the EU rules concerning Greenwashing and product claims, the first of which, the Empco Directive, comes into effect in September 2026.

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