News & Views
Our latest news, views and speaking appearances

Marketing in an age of unpredictability
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.

Cannes 2025: The Responsible Edit
We scoured the longlists, shortlists, and winners at Cannes Lions to curate a selection of the best works in our industry that are achieving excellence in creativity and Responsible Marketing simultaneously.

Cannes reflections: Sustainability efforts present but not prominent
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.

Brand safety doesn’t equal silence
Find out about Hannah Mirza’s, CEO and Founder, take on brand safety for Performance Marketing World in Cannes.

Responsible Marketing and Programmatic Transparency Are Critical with Emily Roberts
Our Head of Digital, Emily Roberts, recently joined Mike Nicholson on the Six Sells podcast to discuss why brands must ensure they are transparent in their programmatic ads.

Programmatic is never done: why on-going governance is critical
Marketers can’t solely rely on technology to get programmatic right.

The great media agency shake-up
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
Ad Accessibility Network is given a special awarded prize at the WFA's Global Marketer Week
The Ad Accessibility Network - a joint effort by ISBA and Union des Marques supported by RMA - has won a specially awarded WFA President's Award.

The Responsible Marketer’s Guide To: Creating Great Governance Across Your Programmatic Advertising
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to provide advertisers with a blueprint to implement effective governance and best practices across programmatic advertising.

6 steps to good social media governance
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

The Responsible Marketer’s Guide to: Creating Great Governance across Your Social Accounts
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to provide advertisers and agencies with a blueprint for navigating governance across social media.

Great marketing is responsible marketing
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance, and sustainability silos.

Responsibility Reframed: AutoTrader UK
We hear from the marketers across every sector about what Responsible Marketing means to them.

The Responsible Holidays Edit 2024
Our 'Responsible Holidays Edit' showcases some of the best seasonal campaigns picked out from the team at Responsible Marketing Advisory that go beyond traditional narratives, demonstrating how commercial creativity can drive meaningful social change.

The Responsible Marketer’s Guide to: Accessible Advertising
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to inform advertisers how to make their advertising more accessible.

Becoming the new accessibility warriors
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.

Brand safety in a Donald Trump-led world
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

RMA win Global Changemaker Award!
Yesterday we attended the 2024 Mediaspace Global Changemakers’ Awards and picked up a gold medal for our work on Sustainability & Effectiveness!

Marketers need to get ready for a post-greenwashing era
New EU rules on green claims will set global best practice for how brands communicate their sustainability credentials. Here’s how brands can adapt to win.

The Responsible Marketer’s Guide to: The EmpCo and Green Claims Directives
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to inform advertisers who trade in the EU and beyond which actions and steps to consider, to get ahead in the run-up to the EU rules concerning Greenwashing and product claims, the first of which, the Empco Directive, comes into effect in September 2026.