Brand safety doesn’t equal silence

“Brands need a nuanced approach according to their propensity for risk, or they exclude audiences,” says Hannah Mirza, Founder and CEO, for the Performance Marketing World panel in Cannes.

87% of consumers expect brands to own their brand safety, and 65% walking away if ads appear next to objectionable content (DoubleVerify). The message remains clear that brand safety doesn’t mean silence.

Watch or listen the full video to find out about Hannah’s take on brand safety.