Responsible Marketing and Programmatic Transparency Are Critical with Emily Roberts

Our Head of Digital, Emily Roberts, recently joined Mike Nicholson on the Six Sells podcast to discuss why brands must ensure they are transparent in their programmatic ads.

Emily covered how brands are funding terror and child abuse content, what dangers this brings to CMOs, and what Emily’s solution is on how to avoid this.

While programmatic may offer scale, without adequate brand governance, both brands and individuals are at risk.