News & Views
Our latest news, views and speaking appearances
Think differently: Sponsorship needs sustainable innovation
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
Programmatic vs planet: Both can be winners
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
Why Google’s U-turn Could be the Catalyst needed for Real Responsibility in Online Marketing.
When Google (unsurprisingly) backtracked on its depreciation of the 3rd party cookie last week, this led many to be concerned that much of the work already done in this space is wasted. However, the need to drive consumer trust and create a better internet for everyone is un-diminished so it is vital to our industry that we all press ahead with efforts to make the way we plan and activate campaigns better for everyone.
Accessibility in Advertising - The Huge Marketing Problem that’s Easily Solved
When you get into the details, many “niche” issues aren’t niche at all. Accessible advertising - using inclusive design practices that allow users of all abilities to fully experience your brand - is one such case.
From Trend to Must: Rallying Around Sustainability Metrics in 2024
As reported by Forbes recent research shows that 75% of marketing professionals in the UK deem sustainability metrics a top priority for Business.
There’s no need to cancel Cannes — just make it count
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most ‘responsible’ Cannes Lions yet.
Big Tech is going green, so let’s help the whole industry do the same
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
Does the Ad Industry Take Sustainability Seriously?
On Earth Day, we delve into this critical question, probing the complex relationship between advertising and environmental responsibility.
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. Campaign ask experts how marketers should navigate problems such as made-for-advertising websites.
Digital media sustainability is due its own front-page moment
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
The Digital Voice™ Celebrates Change on International Women's Day 2024
Female senior leaders in the advertising industry share their thoughts on International Women's Day 2024
4 immediate steps marketing leaders can take to ensure workplace gender equity
Victoria Brooks has delved deep into academia to provide actionable advice to marketing leaders looking to improve their organization’s gender equity.
The RRA appoints Elizabeth Anyaegbuna as Strategic Growth Advisor
The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth Anyaegbuna as a Strategic Growth Advisor.
The Digital Voice™ Mic Drops: Responsible Resourcing Agency co-founders talk DE&I
‘Mic Drops’ is a new series of industry interviews conducted by The Digital Voice™. Here, we meet Adele Bridgeman and Alison Filkin of the Responsible Resourcing Agency, the newly-launched specialist recruitment and HR partner…
Cappuccinos & Career Cock Ups: Hannah Mirza, Founder + CEO At The Responsible Marketing Agency
Hannah Mirza, Founder + CEO At The Responsible Marketing Agency sits in for an interview with MAD//Fest London’s Female Leaders’ club.
How to get ready for the EU’s greenwashing clampdown
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
Why 2024 is the year of Sustainable Supply Path Optimisation
Liam Brennan, Managing Director, Responsible Marketing Agency speaks on why 2024 is the year of Sustainable Supply Path Optimisation
Look beyond the media supply chain for a sustainable future
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.