Case Study: Driving Growth through Diverse Audiences: Expanding DEI Marketing and Tripling Inclusive Investment
The Challenge:
To create a comprehensive and inclusive strategy and framework, seamlessly integrating all marketing DEI initiatives.
Develop a globally-driven program, ensuring cohesion and strategic alignment, even when investments and decisions are managed by market and brand teams.
The Solution:
Embedded strategic and operational expertise, coordinating and managing various facets of the program on a global scale.
Established a rigorous methodology and reporting criteria while accelerating progress with markets, fostering accountability across marketing teams globally.
Continuously expanding the strategy to encompass additional areas of inclusivity (e.g., accessibility and influencers).
Results:
Inclusive investment nearly tripled from 4% to 11.5% across 4 years
Participating markets in the programme increased from 6 to 24
Now in our 5th year of involvement and focused on continuous innovation and advancement of the programme
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