Case Study: As Inclusivity Subject Experts we led the Accessibility Network for ISBA
The Challenge:
Incorporated Society of British Advertisers (ISBA) UK had assembled a network to work toward advertising that’s accessible for all. They wanted to scale their work to other markets and globally for digital, to drive progress across the industry. Members of the network volunteer their time and input to enable the programme, but they lack capacity and deep subject matter expertise. The programme needed strategic leadership, DEI expertise and cross-industry perspective to guide the programme and help develop initiatives that would help maximise industry impact and enable scaling to other markets.
ISBA reached out to the Responsible Marketing Advisory to help drive the programme and develop a roadmap for making all advertising accessible.
The Solution:
RMA worked with the trade body and network members to develop a strategic roadmap, prioritised initiatives and a comms plan.
Guidance on the audiences for access services and prioritisation on industry tools to develop
Roadmap for research and creation of material
Rollout blueprints for wider media and markets
Key messaging for industry events and speaking engagements, including support with analysis to inform messages
A public and free website of guidance to aid businesses with accessibility
Results:
We produced the comprehensive website of guidance across broadcast and digital media as well as supporting France to launch their efforts.
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