Auditing FMCG's Influencer Governance policies to improve compliance globally
Opportunity
An internal audit revealed a stark compliance gap between a Multinational FMCG's brand policy and their influencer content. They required external assistance to activate a programme to improve and educate their teams on compliance goals globally.
Solution
RMA conducted a deeper investigation to uncover the ways in which the policies, processers and training could be improved to support internal teams, agencies and the influencers themselves. This approach included:
Workshops with key stakeholders across the globe including, legal, media and data privacy teams
Conducting spot checks across the biggest spending markets
Developing additional guidelines and upskilling local markets to ensure consistent compliance.
Results
Their latest audit shows improvements such as standardised new toolkits and training for key markets are enhancing compliance governance and understanding across the board.
A year on, RMA is now in the process of retraining the markets against the latest set of Influencer Guidelines to ensure global compliance is constantly being delivered and evaluated across markets.
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