Auditing FMCG's Influencer Governance policies to improve compliance globally
Opportunity
Despite sustainability being a business imperative, brands struggle to shift consumer behaviour at scale. Meta, Rare, and Yale surveyed 139,136 people globally, proving that key behaviours drive systemic change. But insights alone won’t create impact - Meta needed a way to equip marketers with a strategy to turn these findings into action, proving that individual action matters.
Solution
Meta partnered with RMA to develop a strategic workshop series, aligning with Ad Net Zero’s "Every Brief Counts”. This would enable CMOs and marketing leaders to embed sustainability into their brand strategies using behavioural science proven to drive climate action.
RMA’s approach helped to move sustainability from niche to norm through embedding sustainable choices into each stage of the media strategy.
Results
Engaged over 60 senior marketing and sustainability leaders across global brands.
Developed an industry-first framework for embedding sustainability into marketing briefs.
Expanded the conversation beyond corporate emissions, shifting focus to scalable consumer behaviour change.
Integrated Ad Net Zero’s Every Brief Counts, ensuring alignment with industry-wide sustainability initiatives.
Created an interactive action plan, empowering brands to track and scale sustainability impact.
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