AI powered automation and smart-bidding to
deliver increased efficiency and reach
Opportunity
A major FMCG advertiser wanted to increase reach against their target audience whilst reducing their cost of advertising. RMA were consulted to scale digital transformation across international markets, to overcome their decentralised marketing organisation.
Solution
RMA led the transformation agenda within the FMCG client, directing the work of their media agency, to deliver digital transformation powered by data-driven solutions and artificial intelligence. This involved onboarding local markets to smart-bidding, automating reporting and scaling the rollout for programmatic, search and social.
Results
We found efficiency gains for our client’s media cost, ranging between 10% - 40% throughout their channels, which was reinvested to achieve between 11% and 30% increase in reach. The advertiser now has a comprehensive suite of AI-enabled performance advertising solutions and has progressed all priority markets to greater maturity.
To learn more about how the Responsible Marketing Advisory can work with you to transform your business, check out our services, our team, or contact us today!