The Marketer’s Framework for AI-Enabled Content Creation
Responsible Marketing Advisory have partnered with ISBA to bring you ‘The Marketer’s Framework for AI-Enabled Content Creation’, an actionable and practical guide to support your creative processes when using AI.
AI is transforming the creative process for marketers. It offers unprecedented speed, scale and efficiency, but also introduces new responsibilities around brand integrity, legal compliance and consumer trust.
This ISBA and Responsible Marketing Advisory framework gives advertisers a structured approach to harnessing AI responsibly and strategically, covering best practice for AI-enabled content creation through to when and how to disclose AI use to consumers.
Key Themes
AI is reshaping the entire creative process. AI’s real value lies in improving quality, governance and long-term capability.
Governance must come first. Clear risk tolerance, legal oversight and human checkpoints are essential. Successful brands pilot in a considered way, linking AI use to measurable business outcomes.
Brand integrity and trust are critical. As consumer demand for transparency grows, marketers need to think carefully about when and how to disclose AI use.
Technology choices should be deliberate. The right solution depends on your risk profile, data sensitivity and ambition. Used correctly, AI supports business strategy rather than distracting from it.
AI is not a strategy in itself; it should support smarter, faster and more future-ready marketing. The brands that will succeed are those that use AI where it delivers real value, protect authenticity and consumer trust, and pilot carefully before scaling with confidence.
If you are an ISBA member, download the full white paper today via the ISBA website.
If you are an advertiser who isn’t an ISBA member, find out more by emailing jamie@responsiblem.com
