In our latest Responsibility Reframed video series, we sat down with Nicola Matthews from Tony's Chocolonely to explore how they are successfully building a responsible brand into a household name.

Nicola delves into Tony’s mission to build a fairer cocoa supply chain, starting from the cocoa bean farmers in West Africa. They’re proving to brands that it’s possible to grow a brand, make great products, and still drive real-world impact from the ground up. Through their smart marketing choices, they’re educating consumers how to be more conscious. 

Watch the full video to find out how Tony’s are scaling that mission, touching on their initiatives including their 5 Sourcing Principles, Tony’s Open Chain, Tony’s Mission Guardians.