We recently spoke with Supriya Dev-Purkaystha from Microsoft about how they are paving the way in responsible marketing.

Supriya shares Microsoft’s focus on accessibility, diversity, and inclusivity—values that are embedded in everything from their advertising and team culture to the way they work with clients. She also discusses how they balance business growth with long-term social responsibility, aiming to be a trusted partner by understanding client needs and developing products and services to meet their needs.

Watch or listen to the full video above.