Protecting Authenticity at Scale: RMA’s collaboration with TikTok

Responsible Marketing Advisory are proud to have partnered with TikTok on their Protecting Authenticity at Scale campaign, which launches today following a year of close collaboration with its Global Brand Safety & Responsible Media team.

The team at Responsible Marketing Advisory collaborated with TikTok on both the industry research and strategy behind this work, helping advance the conversation around brand safety and the importance of authenticity. Huge congratulations and well done to Aina Fuller and Alice Brady for all their hard work.

Authenticity is what brings people and brands together on TikTok. Protecting it goes beyond traditional brand safety to the spaces people gather, how brands and creators communicate, and transparency around AI-generated content. TikTok's new resources help advertisers show up with confidence across three pillars: Authentic Spaces, Authentic Communication and Authentic Disclosure.

To get started, explore the new TikTok Brand Safety Center.

We look forward to sharing more from this collaboration over the coming weeks.