News & Views
Our latest news, views and speaking appearances
Junior hires: An industry survival plan in the AI era
Hannah Mirza shares why now, more than ever, we need to invest in creating meaningful opportunities for newcomers alongside AI.
RMA are shortlisted for Campaign Ad Net Zero Awards and Festival of Media Cause Campaign Awards!
Discover the awards that we’ve recently been shortlisted for!
Five ways to transform planning to community centricity
Read Alice’s tips on how to shift our planning lens from “audiences” to “communities.”
Attention Lives On… in Communities
Discover Alice’s take on how attention lives on in communities.
Community centricity IS responsible marketing
Find out how consumer centricity IS responsible marketing.
Marketing in the Age of AI: A Guide to Responsible Growth
Discover our latest white paper, designed to be more than a guide to tools or strategies - it’s a call for marketers to become a driving force at this time of intense change with human-centred leadership.
From Consumers to Communities: Why Standom is key to connecting
Remember when “fangirl” was an insult and Reddit was a weird dark space? That era is officially over. We’re in a ‘Stan’ era, a cultural moment where being obsessed is not embarrassing but empowering.
Marketing in an age of unpredictability
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
Cannes 2025: The Responsible Edit
We scoured the longlists, shortlists, and winners at Cannes Lions to curate a selection of the best works in our industry that are achieving excellence in creativity and Responsible Marketing simultaneously.
Cannes reflections: Sustainability efforts present but not prominent
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
Brand safety doesn’t equal silence
Find out about Hannah Mirza’s, CEO and Founder, take on brand safety for Performance Marketing World in Cannes.
Responsible Marketing and Programmatic Transparency Are Critical with Emily Roberts
Our Head of Digital, Emily Roberts, recently joined Mike Nicholson on the Six Sells podcast to discuss why brands must ensure they are transparent in their programmatic ads.
Programmatic is never done: why on-going governance is critical
Marketers can’t solely rely on technology to get programmatic right.
The great media agency shake-up
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
Ad Accessibility Network is given a special awarded prize at the WFA's Global Marketer Week
The Ad Accessibility Network - a joint effort by ISBA and Union des Marques supported by RMA - has won a specially awarded WFA President's Award.
The Responsible Marketer’s Guide To: Creating Great Governance Across Your Programmatic Advertising
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to provide advertisers with a blueprint to implement effective governance and best practices across programmatic advertising.
6 steps to good social media governance
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.
The Responsible Marketer’s Guide to: Creating Great Governance across Your Social Accounts
The experts at RMA (Responsible Marketing Advisory) have created this quick action guide to provide advertisers and agencies with a blueprint for navigating governance across social media.
Great marketing is responsible marketing
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance, and sustainability silos.
Responsibility Reframed: AutoTrader UK
We hear from the marketers across every sector about what Responsible Marketing means to them.